Tami Severinsen

The Standard / "Labeled"

Art Direction / Print

This disruptive campaign was centered around the common misconception that people working with disabilities are less productive, slow, and more costly than those without. Targeting HR managers, we were able to bring awareness of these misconceptions to the forefront and ensure that with the right carrier, these unfair impressions can be erased.

Tami Severinsen, AD
Mike Fredrick, Copywriter
Curtis Smith, CD

Agency: Bader Rutter