Tami Severinsen
CoverImage_Labeled.jpg

The Standard / "Labeled"

Art Direction / Print

This disruptive campaign was centered around the common misconception that people working with disabilities are less productive, slow, and more costly than those without. Targeting HR managers, we were able to bring awareness of these misconceptions to the forefront and ensure that with the right carrier, these unfair impressions can be erased.

Tami Severinsen, Art Director
Mike Fredrick, Copywriter
Curtis Smith, Creative Director
Agency: Bader Rutter

STANGENL5080_SharedValue_Testing_HR.jpg