In Spring 2015, Sauder featured a new collection called Modern Farmhouse. We helped define what Modern Farmhouse meant and how the anyone could achieve the look without breaking the bank.
First up was gathering hundreds of bloggers to style Sauder's Modern Farmhouse collection furniture. Check. Next, send the blogger's their Sauder pieces to assemble and style. Then, taking blogger content and using them to curate an online tool called The Lookbook, to inspire your home's style.
Online ads also drove to Sauder's Lookbook.
Tami Severinsen, Designer Dan Schambow, Creative Director Agency: Bader Rutter