Fleet Farm “Seasons”
Fleet Farm sells just about everything you’d ever need for every season of life.
Fleet Farm Field Guide
Fleet Farm is truly a modern general store. It has locations in tight knit communities and products ranging from snack mix to deer stands. We brought the general store feeling online with a living catalog that features profiles of real people from their communities, seasonal tips, product offerings and weekly promotions.
This was a proposed digital experience that would tie in elements from the “Seasons” campaign. It was designed to be flexible to adapt for future campaigns.